You’ve spent hours composing the perfect email for your subscribers only to find out that your conversion rates were not so good after sending it. Don’t worry; we’ve all been there. Email marketing is still the number one way for you to reach people, but you need to find out what people are interested in and craft your emails in such a way that they will want to open them.
The beautiful thing about an email list is that you control it. When you figure out who you want to attract, their pain points, and how you can best serve them, your emails will be gold.
You’re probably thinking, Linda where do I start?
There are so many different components to email marketing, but I’m here to tell you it doesn’t have to be overwhelming. Today so many tools and resources are available to help you build your email list.
Let’s talk about subject lines.
What if you’re having a hard time figuring out how to get people to open your emails?
I’m going to tell you how to start getting your readers glued to content and wanting to open your next email.
I want you to go into your inbox and look at the first page of emails. Save all the emails that immediately grab your attention. And just take a moment to open and look over them all.
Ask yourself:
Why did it grab my attention?
What words made me think?
What made me excited?
We are pretty smart now when determining whether someone is trying to advertise to us. You need to adjust your thinking when it comes to emailing your subscribers. Yes, there are potential buyers, but not right away. You have to build that relationship.
Treat your email list like it’s a VIP place where people want to be.
Stand out and make your email grab their attention.
Subject Line Ideas
Some great subject lines could be:
You’re not going to want to miss this.
I’m sharing this with only you.
I can’t believe this happened…
{{ First name}} are you still interested in…
People are curious.
They want to know who you are, what you do, and why they should invest in you. When writing, you need to make sure that you keep your reader interested and engaged.
When you take time to craft great subject lines to hook your subscriber’s attention, you’ll be sure to increase open and conversion rates!
Are you ready to gain visibility + increase sales with email marketing? If you answered YES! Then it’s time to feel confident, empowered, and bring in consistent leads all the while focusing on growing your business.
