What is personal branding?
Branding helps people identify who you are as a person/company, what you stand for, and the reason they should buy from you.
Personal branding is crucial when your building a business online. When your ideal client is looking to invest in your service, they need to feel a connection. You want people to recognize who you are and what you do. Yes, “people buy from people” but they want to know if their investment is going to be truly worth it.
What’s involved in personal branding?
- Cohesive colors on all platforms/ products
- Tone of voice + messaging
- Your mission statement
- Core Values
- The fonts you use
And so much more!
There is a lot that it’s involved in branding yourself, especially online!
It’s much different than a brick + mortar where people can walk in, possibly meet the owner, and easily be influenced to purchase something.
In the online world, these people have never met you before therefore it’s your job to convince them why they should buy from you.
I highly recommend investing in someone that can help you define who you are as a brand, who you serve, and what you stand for. Sometimes as business owners, we don’t have the time to deep dive in and ask ourselves those questions. When you figure out who you want to attract and serve from the beginning, you’re more likely to be happy with your business.
When you have a strong brand, people are more willing to invest.
Now when your growing your email list, your subscribers are more likely to convert if your branding is
- Your website is clear and easy to navigate
- You’re providing valuable information
Growing a business online doesn’t have to be hard but you want to make sure that you’re using effective strategies.
P.S. If you are tired of wasting time on social media and keeping up with ever-changing algorithms – let me show you how you can use email marketing to gain leads.